Marketing

Imo's Pizza launches branded merchandise line

Photo: Imo's Pizza

October 12, 2023

St. Louis-based Imo's Pizza has launched a line of merchandise in collaboration with local apparel company Series Six. The collection will be available at Series Six's Richmond Heights storefront in the Boulevard Shopping Plaza beginning today and online at the apparel brand's website beginning Friday, Oct. 13, according to a press release.

"Creating Imo's-branded merchandise is something we've wanted to do for quite some time, and it's something fans of the brand have been asking for as well," Nicole Carpenter, director of marketing for Imo's, said in the release. "We always knew we wanted to work with a local company to make sure we do it the right way, and we found that partner in Series Six."

"It's a dream partnership to work with such an iconic and beloved St. Louis brand as Imo's Pizza," Sami Maurer, founder of Series Six, said in the release. "I have been a lifelong fan of the Imo's brand, and I am happy to share some of its history with others through this collection. And for the record, the middle squares of Imo's are the best pieces of an Imo's Pizza."

Imo's Pizza operates 99 locations in Missouri, Illinois and Kansas.