Marketing

Imo's Pizza signs NIL agreement with Missouri Tigers quarterback

Provided

August 14, 2023

Imo's Pizza has formalized a NIL sponsorship with St. Louis native Brady Cook, the quarterback for the Missouri Tigers, according to a press release.

It's the second NIL sponsorship for the St. Louis-based pizza brand, which earlier signed Luther Burden III, Cook's teammate at the University of Missouri.

As part of the deal, Cook will participate in Imo's print, electronic and billboard advertising, as well as social media. Both Cook and Burden will appear on Imo's billboard advertising in Columbia, Missouri.

"As someone who basically grew up in Imo's Pizza parlor, I couldn't be more excited about this opportunity," Cook said in the press release. "My parents have been long-time Imo's franchisees, and I'm honored to represent a brand that has meant so much to our family, and I'm excited to share this role with my friend and teammate, Luther."

Cook's parents own and operate seven Imo's Pizza parlors in the St. Louis area.

"Imo's has a long tradition of working with professional athletes who are native St. Louisans and are fans of our pizza," Mark Miner, Imo's Pizza's CEO said in the release. "Being able to sign the next generation of St. Louis athletes who are fans of our brand was an easy decision. We're excited to see what Brady and Luther are going to accomplish on the field this season for the Tigers, and we know they'll be great ambassadors for Imo's off the field."

Imo's Pizza operates 99 locations in Missouri, Illinois and Kansas.