Interactive Customer Experience (ICX) Summit

Interactive Customer Experience Summit panel to discuss common drive-thru issues

August 30, 2023

As the food service industry navigates a landscape increasingly defined by speed and convenience, a panel session at the Interactive Customer Experience Summit. being held Sept 11-13 in Charlotte, North Carolina, promises to shed light on innovative strategies to enhance the drive-thru experience.

The annual Networld Media Group event draws thought leaders, industry experts and technological visionaries. The summit session "Fixing the Drive-Thru Conundrum" will dissect the challenges that have long plagued drive-thru operations. From lengthy wait times to order inaccuracies, these hurdles have prompted the industry to seek creative solutions that harmonize convenience with efficiency.

One key focal point of the session will be the role of technology in revolutionizing the drive-thru. With advancements in AI and machine learning, the potential to optimize order accuracy and speed has never been more promising. Attendees will get deep insights into how these technologies can transform the traditional drive-thru model.

The panel features Mike Guinan, vice president, operations services for White Castle, Alex Ruhter, co-founder and CEO of JackBe and Darren Spicer, co-founder and CEO of Clutch Coffee Bar. Josh Halpern, CEO of Big Chicken, will moderate the panel discussion.

The "Fixing the Drive-Thru Conundrum" session is poised to offer a wealth of ideas, where collaborative thinking and groundbreaking solutions merge to shape the future of the food service industry.

The summit is the official event of the Interactive Customer Experience (ICX) Association. The association's mission is to connect the brands, suppliers, agencies and more that are working to create transcendent customer experiences. The summit is taking place simultaneously with the Bank Customer Experience Summit. By bringing the two summits together in one place with one exhibit area and a combined agenda, attendees of both events will have the opportunity to gain a more diverse perspective on what it takes to create exceptional experiences for today's consumers.

To register for the ICX summit, click here.