Technology

Jet's Pizza intros text-to-order

Logo: Jet's Pizza via Twitter

March 30, 2021

Jet's Pizza is not only introducing a text-to-order platform, but offering customers who use the feature 20% off pizzas, according to a news release.

Jet's has partnered with Ordr AI to offer the tech which is driven by an artificial intelligence engine. Both Ordr AI and Jet's are Michigan-based companies and jointly crafted the tech that has already been used for more than a million orders in over 75% of Jet's stores.

The text-to-order technology allows customers to text a Jet's store using the local phone number they would use to call in an order. The customer can text the entire order in one message, including the corresponding pickup or the delivery address.

The system then facilitates payment, processes and sends order information to the store, then responds with confirmation and order timing. Customers can save credit card information and set a pin to reuse that same card during future orders, a feature the brand said was designed to make the whole process easier and faster.

"I think it's fair to say that text-to-order is the easiest ordering method in all of food ordering, not just pizza. It's the future. It is a premium experience that pairs well with our premium tasting pizza. No apps to download, no Alexa to buy, just a great experience," Jet's America Inc. CIO Aaron Nilsson, said in the release.

The system can also answer basic questions about store hours and the menu, and there is a SMS marketing engine built in designed to perpetually boosts sales.

"We teamed up, we hustled, we innovated, and we made something great," Jet's Pizza President John Jetts said in the release. "I am sure others will copy us in the future. But, were from Detroit, we're used to that."

Jet's Pizza, based in Sterling Heights, has more than 380 stores in 19 states.