Technology

Jet’s Pizza tops more than 2M text orders

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January 6, 2022

Jet's Pizza has completed more than 2 million text orders, generating nearly $54 million in sales, according to a press release.

The Michigan-based brand began testing the automated technology in the fall of 2019. It launched in 2020 and rolled out to 275 stores.

The technology offers an easy way for customers to order, review, and pay for pizza by simply texting their local Jet's Pizza. They can also text "Re-Pizza" if they would like to re-order their previous order.

"We pulled off a technological and marketing feat that brands 10 and 20 times our size have yet to accomplish, and we have a two-year head start," Aaron Nilsson, CIO for Jet's America Inc., in the release. "Artificial intelligence is the forefront of combating labor shortages and rising prices."

Jet's is testing a phone bot system, utilizing the same AI technology, which it hopes to launch throughout in 2022.

Jet's operates nearly 400 stores in 19 states.