February 3, 2005
Haaretz International: Twenty-four unit Pizza Meter is in yards of trouble. The Israeli company filed for protection from creditors on Feb. 3, claiming it is NIS 16 million (U.S. $3.2 million) in the hole.
Tel Aviv District Court Judge Varda Alshech refused to grant protection, however, and scheduled another hearing for Feb. 9.
It's not as if Israelis rejected the company's unique elongated pizzas. Pizza Meter recorded sales of NIS 35 million (U.S. $7 million) in 2004.