Operations

LaRosa's creates new pizza, giveaways for Lexington, Kentucky anniversary

July 6, 2022

Cincinnati-based LaRosa's Family Pizzeria opened its first store in Lexington, Kentucky, in 2019, adding a second soon in nearby Richmond, Kentucky. To celebrate, the brand is rolling out its "Summer of Lexington" event with changes to win 20,000 prizes, including pizza for a year, according to a press release.

The brand has also created the 859 Pizza, which launches July 7 and will be a permanent menu item. It's available for Lexington-area guests only.

"We are incredibly grateful for the opportunity to serve the people of the Lexington and to be a part of our guests' lives that we wanted to create something just for them," Gary Holland, CEO of One Holland, LaRosa's Central Kentucky franchisee, said in a press release. "The 859 Pizza was created based on our Guests preferences and we are excited to see their reaction when we serve them."

LaRosa's 'Summer of Lexington' scratch-off cards are available with carry-out and dine-in orders from July 7 through Aug. 28, 2022. Four lucky guests can win pizza for a year. Other prizes include LaRosa's t-shirts, food prizes such as desserts, soft drinks, hoagies, pizzas and offers for future orders. All offers and prizes must be redeemed by Sept. 30, 2022.

LaRosa's operates 65 pizzerias serving neighborhoods in Ohio, Kentucky and Indiana.