Marketing
Little Caesars ad campaign offers discount on Detroit-style Pizza
December 6, 2022
Detroit-based Little Caesars has a limited time offer for customers who have tried other restaurants' Detroit-style pizza, according to a press release.
In a new advertising campaign, a lawyer encourages those who purchased a Detroit-Style pizza from anywhere other than Little Caesars to seek compensation immediately. Pizza lovers can call a dedicated phone line or visit a website to "report their issue," and they will be directed to another website to upload their receipts from other pizza chains where they ordered deep dish pizzas. They will then receive a special offer from Little Caesars — a pepperoni or cheese Detroit-Style Deep Dish pizza for the price of just $5.99 with a provided $3 off promo code.
"We take our Detroit roots seriously," Greg Hamilton, chief marketing officer at Little Caesars, said in the press release. "We're proud of our heritage and happy to bring Detroit-style pizza to all of America at an incredible value."
Little Caesars has stores in each of the 50 states and 27 countries and territories.
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