Franchising
Little Caesars launches at University of Kansas
December 9, 2025
Little Caesars has debuts at the University of Kansas at Allen Fieldhouse, home of the Jayhawks basketball and volleyball teams. It includes dedicated concession stands and grab-and-go cards throughout the venue, according to a press release.
The University of Kansas arrangement marks the latest non-traditional location growth for Little Caesars through multi-unit franchisee CMG Companies. Headquartered in Plano, Texas, CMG is a multi-brand investment and operations firm overseeing more than 550 locations across 40 states in the restaurant, retail, hospitality and real estate sectors.
"We've been growing our Little Caesars presence through traditional formats in Kansas, and this university partnership fuels the next stage of our momentum," Ron Parikh, founding partner at CMG Companies, said in the press release. "As an established operator of legacy brands like Little Caesars, we're committed to expanding access to affordable, convenient food options — and we're proud to bring Little Caesars to the Jayhawks' home court and beyond."
Founded by a team of entrepreneurs with deep experience in franchising and operations, CMG Companies has built a reputation for blending hands-on operational leadership with long-term strategic growth.
"Growth in non-traditional spaces like university venues represents an important part of our strategy, and the University of Kansas sets the stage to bring Little Caesars to passionate fans," Bryan Ketelhut,VP of franchising and business development, added in the press release. "As we expand in high-traffic, non-traditional settings, we're proud to work with experienced franchisees like CMG Companies. Their hands-on leadership and focus on quality make them an ideal franchisee as we grow across Kansas."
