Operations

Little Caesars plans expansion in 2022, grows development team

Little Caesars store in Barcelona, Spain. Provided.

February 14, 2022

Little Caesars has considerable growth plans for 2022, according to a company press release.

"Little Caesars has ambitious plans to continue expanding globally and is actively seeking franchisees interested in joining our world-renowned brand," Jeremy Vitaro, Little Caesars chief development officer, said in the release. "In the U.S., we've developed tailored incentives to assist franchisees in lowering startup costs and further penetrating markets, like the Northeast. From an international standpoint, we just opened our first restaurants in Russia and are in the process of opening several other new markets this year, including Ecuador and the United Kingdom."

In the coming year, the brand intends to continue its domestic growth by adding more multi-unit and single-unit franchisees, offering special incentives for military veterans and first responders. With these targets in mind, Little Caesars is pursuing franchise candidates who strongly align with the brand's values and eligibility requirements in the following key markets:

New England.
New York City.
Minneapolis.
Denver.
Pacific Northwest.

Little Caesars has grown its international presence over the past few years in Latin America, Europe, the Middle East, Canada, the Caribbean and Asia Pacific, most recently opening restaurants in Russia, Colombia, Spain and Barbados. The brand is currently seeking multi-unit developers in:

Brazil.
France.
Malaysia.
Netherlands.
Philippines.
United Arab Emirates.

To further the brand's growth it has bolstered its development team. Vitaro joined Little Caesars as chief development officer in April 2021, bringing decades of franchise development experience. Over the past year and a half, Little Caesars also hired Craig Sherwood as vice president of U.S. development, Marc DaSilva as vice president of international development and Basil Kazepis as vice president of real estate and construction.

Headquartered in Detroit, Michigan, Little Caesars operates stores in all 50 states and 27 countries and territories.