Operations

Little Caesars readies for NFL opening season

Los Angeles Rams Quarterback Matthew Stafford. Provided.

August 29, 2022

Little Caesars, the official pizza sponsor of the NFL, has partnered with Super Bowl-winning quarterback Matthew Stafford of the Los Angeles Rams to launch season-long pregame promotions while focusing on giving back to underserved communities, according to a press release.

"We are really excited to work with Matthew Stafford for our debut as the Official Pizza Sponsor of the NFL," Greg Hamilton, senior vice president of marketing at Little Caesars, said in the release. "As a leader in the pizza business, it made perfect sense for Little Caesars to partner with a leader on the field — the most recent Super Bowl champion quarterback. His relentless commitment to winning mirrors our relentless commitment to value, convenience and quality."

Stafford will star in the first television spot in a training camp setting with Little Caesars employees and football fans, all training for this season's most important play — securing Little Caesars pizza.

"Working with Little Caesars has been a great experience," Stafford said in the press release. "I've had a lot of fun getting a sneak peek at some of the amazing things they have planned as the Official Pizza Sponsor of the NFL, including this first commercial. I'm excited to continue my work with this brand and to enjoy their delicious pizza while doing so."

A new promo will launch as part of this season's partnership. The Pizza!Pizza! Pregame will entice NFL fans to enjoy a pizza during games. Fans who order before any NFL game begins this season will be entered for a chance to win a variety of prizes, including tickets to Super Bowl LVII. The Pizza!Pizza! Pregame promotion begins on the first NFL regular season game day on Sept. 8, with more details to be announced through Little Caesars social media channels and on LittleCaesars.com.

The pizza brand and the NFL will also add a charitable program to their partnership this year, the first taking place on Sept. 7 in L.A. during the Rams' kickoff week activities. Partnering with the Rams and the Thinkwatts Foundation, an organization with a focus on community programming and grassroots activations, pizza will be served to approximately 500 people at Ted Watkins Park. In addition, a $125,000 check will be presented to the Thinkwatts Foundation.

Little Caesars has stores in each of the 50 U.S. states and 27 countries and territories.