Franchising

Little Caesars seeks to grow in the Big Apple

Photo: iStock.

March 24, 2021

Little Caesars wants to build a New York City presence and is setting a goal to sign at least a dozen franchise units in the market in 2021, according to a press release.

"New Yorkers know their pizza, making the metro area arguably one of the top pizza capitals of the world," Craig Sherwood, Little Caesars vice president of U.S development, said in the release. "Our great product, unique delivery system and small footprint model present numerous benefits to prospective franchise owners and their potential customers in this area, making this a key market for us to grow our presence in."

The company is searching for franchisees in Long Island, Westchester, northern New Jersey and the five boroughs of The Bronx, Brooklyn, Manhattan, Queens and Staten Island. The brand has some presence in New York City, though it did not quantify how many stores it has there in the release.

"When hit with so many unprecedented challenges in 2020, the Little Caesars business model proved to be ahead of its time in terms of meeting customers where they're at," Sherwood said in the release. "As we continue fulfilling the increasing consumer demand for convenience and quality, we look forward to working with sophisticated business owners to help us reach a wider audience than ever before."

Little Caesars franchising investments start at around $360,000, with additional incentive programs for both veterans and first responders. The privately held brand is based in Detroit.