Marketing

Little Caesars to cast commercial from TikTok

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October 18, 2021

Little Caesars will cast an entire commercial from TikTok. The brand is inviting fans to participate in a TikTok casting call to #BeLikeTheBatman, according to a press release.

As part of a larger affiliation with Warner Bros. Pictures' upcoming "The Batman" movie, releasing in theaters March 4, 2022, Little Caesars will launch their promotion with the #BeLikeTheBatman casting call. To participate, TikTok users can create videos of themselves depicting how they would navigate everyday life if they were Batman. Then, participants tag their videos with #BeLikeTheBatman and upload them to the TikTok platform. The brand will review submissions to identify cast members for a future commercial to promote the brand's partnership with the movie.

"As the pizza brand with the most followers on TikTok, we can't think of a better way to kick off this incredible partnership with The Batman," Jeff Klein, chief marketing officer at Little Caesars, said in the release. "We know there is a lot of talent out there among DC fans and Little Caesars enthusiasts and we can't wait to see what the public comes up with."

The Batman film is directed, co-written and produced by Matt Reeves, along with co-writer Peter Craig and producer Dylan Clark. The film is based on characters from DC; Batman was created by Bob Kane with Bill Finger.

Commercials created from the Little Caesars TikTok casting call will air in the weeks leading up to the film's release. Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, Little Caesars has stores in each of the 50 U.S. states and 27 countries and territories.