Little Caesars to sponsor bowl game through 2013

July 17, 2012

The Little Caesars Pizza Bowl will be played Dec. 26 at Ford Field in Detroit, and again in 2013. The Michigan-based pizza chain announced on Monday that it will sponsor two more post-regular season bowl games, according to the Detroit Free Press.

Little Caesars has sponsored the Pizza Bowl since 2009. The game features a Mid-American Conference team against a Big Ten team.

David Scrivano, president and CEO of Little Caesars Pizza, said in a statement, "We are especially pleased to participate in the Midwest's only major college bowl game and support a bowl that is a national showcase for college athletics."

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Topics: Little Caesars, Marketing / Branding / Promotion, Operations Management

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