Marketing

Lou Malnati's partners with Chicago Fire FC

Image: Lou Malnati's

March 21, 2025

Lou Malnati's Pizzeria has partnered with Chicago Fire FC soccer team. The Chicago pizza brand will offer various activations and game-day deals various activations for guests while serving signature specialties and friendly hospitality to the Chicago Fire FC team to support the staff, according to a press release.

Lou Malnati's will bring the heat to the Fire game against Miami on April 13 with a new hot menu collaboration, game day activations and prizes at Soldier Field. Also, attendees will be able to partake in a variety of tailgate-style games, Lou's swag and receive special offers for the pizzeria's Chicagoland locations.

To kick off the partnership, Lou Malnati's is thrilled to offer two lucky guests a unique VIP experience, Center Circle, at the May 10 game vs Atlanta United FC. Guests who join Lou's Rewards by May 1 will get a chance to win two VIP tickets at Chicago Fire VIP Ticket Giveaway which includes going on center pitch mid game to hold the Center Circle Deep Dish Pizza.

"Chicago Fire FC is thrilled to continue our partnership with legendary Chicago brand Lou Malnati's," Goyo Perez, Chicago Fire FC SVP of corporate partnerships, said in the press release. "Lou Malnati's is an incredible organization, with deep ties to the Chicagoland community, and we look forward to working with them on fun — and delicious — activations for our fans."

Marc Malnati, owner of Lou Malnati's Pizzeria, said his company looks forward to the partnership with a legendary team like Chicago Fire FC.

"We want to bring friends, family and fans together for an exclusive experience through pizza and sports," Malnati said in the press release. "Lou Malnati's is proud to be the official deep dish pizza partner of Chicago Fire FC and serve the team with our food, family and hospitality. It's a great opportunity to celebrate with fans, connect with the community and support the home team."

Lou Malnati's has more than 75 locations in Chicago, Arizona, Indiana and Wisconsin. It was founded in 1971.