Food & Beverage

Marco's launches pizza versions of 2 Northeast US flavor favorites

Photo: Provided.

July 27, 2021

Marco's Pizza is launching a pair of LTOs that pay tribute to some of the great handheld dishes of the Northeastern U.S. in its The Philly and The Buffalo Chicken Pizzas and Pizza Bowls, each reminiscent of similarly named items like the Philly cheesesteak sandwich and Buffalo chicken wings, and available through Sept. 30, a news release said.

The Philly combines white cheese sauce with shaved steak, marinated mushrooms, green peppers and onions, topped with Marco's three signature cheeses. The Buffalo Chicken combines Buffalo sauce with five cheeses, topped with grilled white meat chicken and sliced red onions, and served with ranch or blue cheese dipping sauce. Both come as a pizza or a crust-less pizza bowl, with bowls starting at $7.99, while pizzas start at $12.99.

"We understand our customers, and — more importantly — we listen to them," Marco's CMO Chris Tussing, said in the release. "Our chef has been perfecting these mouthwatering recipes based on input from pizza enthusiasts across the country who are looking for ways to enjoy pizza outside of simply ordering their staple favorites."

Marco's said its data shows that 93% of Americans eat pizza at least once monthly. It sees these LTOs as a way to provide a little variety to the mix, with or without the crust.

"All of our Pizza Bowls allow people with varying food sensitivities or diet restrictions to enjoy the same great flavors without sacrificing taste," Andy Dismore, Marco's senior director of Culinary Innovation, said in the release. "The Philly and The Buffalo Chicken Pizza Bowls are a perfect fit for those looking for keto-friendly options."

As part of the product rollout, Marco's will debut two new TV commercials — The Philly and The Buffalo Chicken — slated to run on national cable starting this week.

Marco's, based in Toledo, Ohio, has more than 1,000 stores in 34 states with locations in Puerto Rico and the Bahamas.