Marketing

Marco's Pizza launches national co-promotion with Sony Pictures' 'Karate Kid: Legends'

Photo: Sony Pictures

May 29, 2025

Marco's Pizza has partnered with Sony Pictures to create a promotion for its latest film, "Karate Kid: Legends" premiering in theaters on May 30, according to a press release.

From now until June 8, Marco's is offering a the Karate Kid Special, a large Pepperoni Magnifico Pizza for just $9.99 with the code LEGENDS.

The promotion featured a multi-channel marketing campaign which includes television, radio, digital, social media and in-store activations.

"Similar to how Mr. Han (Jackie Chan) and Daniel LaRusso (Ralph Macchio) guide the new Karate Kid, Li (Ben Wang), on his journey to mastering kung fu and karate in 'Karate Kid: Legends,' this collaboration highlights the importance of training and craftsmanship — values that are core to Marco's approach. As one of the nation's fastest-growing pizza brands, this initiative allows us to engage a broad, passionate audience through a beloved franchise with national reach," Jeffrey Godsick, EVP, brand strategy and partnerships, Sony Pictures Entertainment, said in the press release.

"Much like the themes from this legendary franchise, Marco's Pizza continues to rise as an unexpected brand against our competitors. We hold our delicious pizzas and menu items to a high standard, delivering superior quality and next-level flavor," Denise Lauer, CMO, Marco's Franchising, LLC, added in the press release. "The opportunity to co-promote Karate Kid: Legends, a movie and franchise that resonates across generations, gives us a powerful cultural moment to connect with fans and invite new guests to experience our menu with a special offer."

Marco's Pizza is headquartered in Toledo, Ohio and has more than 1,200 stores in 35 states with locations in Puerto Rico, the Bahamas and Mexico.