Operations

Marco's Pizza launches new store design

Photo: Marco's Pizza

July 25, 2024

Marco's Pizza has debuted a new store design in the Boise, Idaho, market featuring aesthetic updates in addition to operational enhancements, according to a press release.

The corporate-owned store opened July 23. The new store design features:

Alignment with new brand platform, But Wait, There's Marco's, with a fresh, contemporary Marco's brand aesthetic designed for the long term.
Design updates include a creative refresh that delivers a brighter, more modern look and feel across all touch points.
Pick-up door and pick-up window options for a frictionless customer experience.
QR code/mobile access in-store on a designated wall for customer engagement.
Strategic placement of beverage coolers for employees and customers, as add-on purchases.
A dedicated guest waiting area.
Integration of new equipment, including the testing of warming racks and pizza lockers that hold multiple orders of hot pizza with quick and secure access, designed specifically for pick-up and third-party delivery needs.

"Our new store design marks a pivotal moment in our brand's evolution, serving as a cornerstone for our growth and the next chapter of our journey," Tony Libardi, co-CEO and president of Marco's Pizza, said in the press release. "This redesign is not just about aesthetics; it's about enhancing the customer experience, improving operational efficiency, and creating a welcoming environment that reflects our commitment to quality and innovation. As we continue to expand, these new stores will set the standard for our brand, showcasing our dedication to excellence and our vision for the future."

Gerardo Flores, CDO for the pizza brand, said the store design was crafted to cater to all audiences. "Every decision was made with cost-consciousness and effectiveness in mind, optimizing performance and support for our franchisees while delivering an exceptional experience for our customers," he said. "The prototype is also designed for varied real estate footprints including both end-cap and in-line, creating flexibility as we expand."

Marco's Pizza has more than 1,200 stores in 35 states.