Staffing

Marco's Pizza names new CMO, CFO

Photo: Marco's Pizza

December 10, 2025

Marco's Pizza has appointed Steve Kennedy as chief marketing officer and Bill Schaffler as chief financial officer, according to a press release.

"Our achievements start with our franchisees, and delivering world-class leadership is one of the most important ways we support them," Tony Libardi, Co-CEO and president of Marco's Pizza, said in the press release. "Steve and Bill are extraordinary additions whose experience and leadership will strengthen every area of our organization."

Kennedy joins the team having let marketing and digital strategy at some of the industry's most recognized brands, including Domino's and Nestlé USA, and most recently served as EVP & Head of Marketing at Noodles & Company, where he spearheaded brand strategy, digital modernization and enhanced guest engagement.

"The momentum behind Marco's is undeniable," Kennedy said in the press release. "Consistent operational excellence and a disciplined approach to growth have created an exceptional foundation. My goal is to accelerate Marco's growth by amplifying what makes us special - our quality, our people, our franchisees, and our authentic love for pizza — through bold, data-driven marketing that builds brand relevance, deepens guest connection and fuels unstoppable demand."

Schaffler's backgroundincludes guiding financial strategy and technology modernization at Hopdoddy Burger Bar, leading brand and operational transformation as president and CEO of Ascension Coffee Company and driving systemwide efficiencies and growth in CFO roles at Nothing Bundt Cakes and La Madeleine.

"What excites me most about Marco's is the strength of the system, franchisees, operators, and leadership all moving in the same direction," Schaffler added in the press release. "It's a rare foundation for growth. I'm proud to join a brand that is committed to high performance and to building the financial and operational structure needed to support everyone across the organization."

Marco's Pizza has more than 1,200 stores in 35 stateswith locations in Puerto Rico, the Bahamas and Mexico.