Operations

Marco's Pizza on track to reach $1B in sales in 2022

Provided

January 19, 2022

Marco's Pizza is projected to reach $1 billion in sales in 2022 and plans to grow by 500 units by 2023 and has more than 200 stores in development, according to a press release.

"The success we've seen is the result of a collective effort of the incredible franchisees and team members at the store level who deliver on our brand promise each and every day, our committed support center, our loyal guests and the executive leadership team," Tony Libardi, co-CEO and president of Marco's Pizza, said in the release. "There's never been a more opportune time for both existing and prospective franchisees to grow with Marco's. With plenty of territories available for growth, our development and performance strategy remain centered on finding multi-unit franchisees who align with our business strategy and culture, while continuing to prioritize innovation and maximize unit-level profitability."

Marco's is investing millions of dollars in technology innovations through the next few years as it grows to be the fourth largest brand in pizza. At its 2021 Franchise Convention, CXO Steve Seyferth and CIO Rick Stanbridge discussed how Marco's is navigating this digital world and exploring technologies that create a better customer and employee experience while at the same time helping to improve store-level profitability.

Marco's has been pushing forward several innovation initiatives and pilot programs, including rapid adoption of third-party delivery plus utilizing AI for voice-to-text ordering and generating automated promise times. It is currently testing robotic kitchen innovations, ghost kitchens, operational equipment, and even simulated a drone delivery.

In addition to innovation, Marco's continues to invest in building its brand through a multi-channel national advertising program while highlighting its quality product and value offerings. The brand's creative platform centers on the tagline, "Pizza Lovers Get it" — as the brand has seen that their customers share an inordinate amount of love toward Marco's compared to customers of their competitors.

Headquartered in Toledo, Ohio, Marco's operates more than 1,000 stores in 34 states with locations in Puerto Rico and the Bahamas.