Technology

Marco's Pizza to use consumer behavioral intelligence, benchmarking platform

Provided

October 27, 2022

Marco's Pizza has partnered with Medallia, a consumer behavioral intelligence and benchmarking platform, to boost market intelligence, according to a press release.

"We are thrilled to work more closely with Marco's Pizza and help them better understand consumer buying behaviors through our amazing market research platform," said Gabe Benavides, executive vice president of sales at Medallia, said in the press release. "To stay ahead of changing market conditions and rising expectations, brands must understand their customers and act quickly."

Medallia Market Research allows companies like Marco's Pizza to understand where, how and why consumers spend their time and money. The combination of real-time, unblinded behavioral data and survey data gives teams unprecedented insight into customers and competitors, making it easy to get ahead of market needs and empower positive actions.