Staffing

Mark Kupferman to head up insights, marketing at Chuck E. Cheese

Mark Kupferman. Photo: CEC Entertainment LLC

November 10, 2023

CEC Entertainment LLC has appointed Mark Kupferman to the role of chief insights and marketing officer for the company's flagship brand, Chuck E. Cheese, and its virtual kitchen brands, including Pasqually's Pizza & Wings. Kupferman will head up the brands' insights and research, according to a press release.

"I am thrilled to have Mark join CEC Entertainment to lead the marketing strategy for the world's largest family entertainment center brand, Chuck E Cheese," David McKillips, president and CEO of CEC Entertainment, said in the release. "His proven expertise and success across the restaurant and family entertainment business is a perfect complement with the most aggressive brand transformation in the Company's history."

Kupferman will lead marketing, menu innovations, communications, digital marketing and consumer journey initiatives.

"Chuck E. Cheese is an iconic brand and I am truly honored for the opportunity to join the amazing team and lead the brand for the next generation of fans," Kupferman said in the release. "The Chuck E. Cheese brand potential is unlimited. I look forward to working with the entire CEC Entertainment Team and franchise community to build and accelerate the brand's momentum in the years to come."

Kupferman most recently served as the chief commercial officer at Ruth's Chris Steak House. He also has experience heading up consumer and guest experience at Six Flags Entertainment and Universal and Paramount Parks.

CEC Entertainment its franchisees operate a system of nearly 600 Chuck E. Cheese fun centers and more than 120 Peter Piper Pizza venues, with locations in 47 states and 19 foreign countries and territories.