Marketing

Maryland-based pizza chain names CMO

Ledo's Pizza CMO Will Robinson. (Photo: Provided)

July 9, 2020

Maryland-based Ledo Pizza has promoted Will Robinson to CMO. He was previously vice president of marketing, a news release said.

Robinson has over 20 years of restaurant marketing and operations experience at Ledo Pizza, starting at the brand as a server in 1996, then later joining the corporate office side of the business 20 years ago as a marketing specialist. He has served as vice president of marketing for 12 years.

He is past chairman of the Restaurant Association of Maryland Education Foundation and now serves on the association's executive committee.

"We are very fortunate to have such a loyal and dedicated person like Will on our Ledo Pizza team," Ledo President Jamie Beall said in the release. "He is an incredibly hard worker and is very deserving of this promotion. I look forward to watching him take our marketing team, and our brand as a whole, to the next level."

In his new role, Robinson is responsible for direct oversight of Ledo Pizza's annual sales and marketing budget, management of franchise partners and multiple third-party marketing vendors, as well as leadership and review of direct reports and vendors. The brand said Robinson manages more than 1 million media touchpoints weekly across the brand's media channels.

"I am honored to become the leader of such a dynamic department," Robinson said in the release. "I can't wait to strengthen my relationships with franchisees and vendors, and continue to tell our brand's story through effective, strategic marketing."

The 65-year-old brand has more than 100 stores in seven states and is headquartered in Annapolis, Maryland.