Marketing

Mellow Mushroom creates social media video for hiring

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June 24, 2022

Mellow Mushroom has created a social media video in collaboration with social media influencer and content creator Drew Talbert in the company's search for new hires. The brand seeks several operations coach positions, roles that focus on building operational excellence among the company's 170 restaurants. Mellow Mushroom seeks to fill several operations coach positions, according to a press release.

The video takes a fun look at a Mellow manager who's being promoted, focusing on how the brand will be replacing him with a current employee rather than going outside the company.

"We've learned the best talent for the Operations Coach positions comes from our existing family of franchise and company locations," Mike Foster, chief operating officer for Mellow Mushroom, said in the release. "By recruiting from within, we expect to attract candidates who already know and love our Mellow culture and want to advance their careers in the industry."

Talbert has nearly two million followers on TikTok, 400,000 on TouTube and more than 300,000 on Instagram. He created a full case of Mellow Mushroom characters, playing all the roles himself.

"Mellow Mushroom gets it! They understand that reaching potential employees means using fun, engaging videos that resonate with their audiences," Talbert said in the press release. "I worked for more than two decades in restaurants and understand the dynamics that drive and influence those on the front lines. For this project, I created a social media video to reach prospects on their favorite social media channels. Tiktokand Instagram."

Another recruitment campaign this summer will focus on attracting hourly employees to Mellow Mushroom.