Operations

Mellow Mushroom debuts redesigned menus, merch

Provided

November 3, 2022

Mellow Mushroom has launched a newly designed menu at all of its more than 160 restaurants. The cover art was created by Florida-based artist Joshua Noom and pays homage to previous design elements used by the brand on t-shirts, advertising and menu design, according to a press release.

Mellow Mushroom is selling the new menu art to benefit CORE, a non-profit that helps restaurant operations employees with children who face a health crisis or natural disaster. The menu and merch promo runs through Dec. 31.

Mellow Mushroom focused on a dynamic new menu with eye-catching typography to match the personality of the flavor profiles within the different sections of the menu. This "maximalism" style element - with extreme saturation of colors - enhances the menu's combination vintage and futuristic feel. The design includes references to 1970s ultra-graphic concert-looking posters which share Mellow Mushroom's passion for creativity, quality ingredients and hand tossed stone baked pies.

"The design and typography of our menus convey our passion for food, alluring design and a bit of playfulness," Elizabeth Brasch, senior brand director at Mellow Mushroom, said in the press release. "Joshua Noom captured the spirit of Mellow Mushroom with his cover design."

Mellow Mushroom operates pizzerias in 20 states.