Operations

Mellow Mushroom sales to rise New Year's Eve

Provided

December 23, 2021

Mellow Mushroom expects sales are expected to jump 12% on New Year's Eve given celebrations and the fact that pizza is a flexible, customizable option to eat at the ball drops.

Liquor, beverage, and wine sales are usually up by 8%, according to a press release. LaMarca prosecco and Casamigos tequila are the top beverages for New Year's at Mellow Mushroom.

"We are proud that Mellow Mushroom stone-baked pies are a part of so many year-end family celebrations," Anne Mejia, VP brand development at Mellow Mushroom, said in the release. "We welcome this pizza tradition every year with great customer service and stone-baked pies handmade to order and using fresh high-quality ingredients."

Mellow Mushroom was founded in Atlanta, Georgia in 1974 and today operates in 20 states.