Operations

Mici Italian to open Colorado location with new design, branding

Provided

August 10, 2022

Eight-unit Mici Italian will open its Southglenn, Colorado, location Aug. 15, 2022. It's the first of their Colorado restaurants to debut the brand's refreshed identity with a new color scheme, interior design and branding by design company Wunder Works. The brand is based out of Denver, Colorado, according to a press release.

"It was important to Wunder Werks to use all natural materials in the spatial design to mimic our use of all-natural ingredients in our generations-old family recipes," Kim Miceli, Mici Italian's co-founder and VP of brand strategy, said in the release.

The new interior design features light shades of green and natural-stained maple and ash furniture to lighten the space. New modular menu boards hang on a solid maple lattice to blend into the space.

On opening day, Mici Italian will give away free pizza for a year to the first 50 people in line. The company also plans to donate 100% of opening week birthday cake gelato sales to HopeKids, an organization that provides ongoing events, activities and a powerful, unique support community for families who have a child with cancer or some other life-­threatening medical condition.

The delivery radius is yet to be determined, but they are estimating that 21,000 households will be included in the zone.