Food & Beverage

Mid-year status check: Pizza Factory

Logo: Provided.

July 15, 2021

West Coast-based, Pizza Factory, said thus far this year to date, it has signed 11 franchise agreements, including deals that will see the chain open its first stores in Texas and Georgia before the end of the year, a news release said.

Likewise, in the first five months of this year, sales were the best in the brand's history dating back to 2012. The company's Punchh-driven loyalty app is credited with a lot of that growth, including a 182% increase in year-over-year loyalty sales, followed by a 93% increase in app visits.

Additionally, a number of Pizza Factory restaurants were up in single-month sales and year-to-date numbers. In May, 47 Pizza Factory stores had the best single month of sales in their history, dating back to 2012. Likewise, 2021 year-to-date sales for 63 locations were the highest ever.

"Our vibrant restaurant concept and incredible owners have once again cemented our reputation as an icon in the pizza space," Pizza Factory CEO Mary Jane Riva said in the release. "The rise in sales that our restaurants have experienced in just the first half of 2021 is a testament to our innovation as a brand. From a new Express model that caters to off-premise dining to landmark signed agreements in brand new markets to memorable award rankings, Pizza Factory will no doubt continue this momentum into the second-half of the year."

This March marked the successful opening of the brand's first new Express model in Fresno, California. A smaller quick-service format, the model aims to provide additional opportunities for existing franchisees to become multi-unit operators, while giving restaurant veterans a way to diversify their portfolio with Pizza Factory.

Pizza Factory is providing multi-unit operators flexible new-build or conversion options with delivery/curbside and traditional dine-in prototypes ranging from 1,000 – 4,000 square feet. Currently, Pizza Factory has more than 100 stores nationally.