Food & Beverage

Midwest-based brand pushes pizza as bully-buster

Northern Kentucky-based, Snappy Tomato Pizza, is using National Pizza Month to build unity and bust-up the problem of bullying. (Photo provided)

October 5, 2020

All 47 Snappy Tomato Pizza locations are supporting National Bullying Prevention Month and celebrating National Pizza Month this October by partnering with the Parent Advocacy Coalition for Educational Rights' National Bullying Prevention Center, a news release said.

Patrons who donate $1 with an order of a medium or large round pizza in October will see their pies transformed into what the brand has dubbed, "Unity Pizzas," by adding cheddar cheese to give the pie an orange glow, like the primary color to symbolize Unity Day, on Oct. 21, which fights bullying and promotes kindness, acceptance and inclusion.

Statistics show that one out of every five children is bullied in school each year. Bullying can affect a child's physical health, mental health and personal safety. PACER's NBPC offers age-appropriate resources to help students, parents, educators and community members address bullying.

Snappy Tomato Pizza wanted to celebrate October's National Pizza Month and use the activities as a backdrop to support National Bullying Prevention Month.

"We have been saying around the company 'add cheddar and make it better,' and that is exactly what we hope to do with every Unity Pizza sold," Andy Ritter, Snappy Tomato director of marketing said in the release. "We are celebrating October as National Pizza Month with the opportunity to effect change and build unity."

In support of the partnership, Snappy Tomato Pizza is introducing the Agent of Change Handbook, a guide that empowers customers to take steps to prevent bullying in their communities. The 16-page pocket guide can serve as a conversation-starter for discussions about bullying and will be included with every delivery or carry-out order in October. The booklet is also being distributed within the communities of Cincinnati, Ohio, as well as Knoxville, Tennessee and Columbus, Indiana and online via www.SnappyTomato.com/UnityPizza.