Marketing

MOD Pizza launches media campaign

Provided

October 7, 2022

MOD Pizza has launched a marketing campaign, running through the fall, in conjunction with Portland-based agency Undnyable. It celebrates MOD's 'any toppings, one price' approach by declaring their one-of-a-kind topping combinations in a back-and-forth, poetry-slam style song, according to a press release.

"MOD is first and foremost a people place, not a pizza place," Steve Williams, Undnyable's executive creative director, said in the release. "So we designed these campaigns to celebrate the idea that no matter who you are or what you put on your pizza, MOD is your place."

In addition to brand creative, the campaign supports the launch of MOD's first-ever family meal deal, the "MOD FUNdle", featuring four customized pizzas, a Mega salad and four of their signature 'No Name Cakes', packaged together in a carryout package featuring puzzles, mazes and word searches as well as exclusive digital content accessed with a QR codes on the box.

MOD operates more than 500 stores across 29 states and Canada.