Operations

Shakey's Pizza creators launch virtual chicken concept

Provided

January 5, 2021

The creators of Shakey's Pizza in Los Angeles have developed Mojos&, a delivery-only brand specializing in premium fried chicken and its proprietary "Mojo Potatoes." Operating out of Shakey's locations, the chicken joint is serving the Los Angeles area.

"The Shakey's business model has historically been a dine-in experience, often serving large family and friends get-togethers," Shakey's CEO Nick Mayer said in a company press release. "When the pandemic hit and indoor dining was shuttered throughout most of California, we expanded our capabilities for delivery, curbside pick-up and patio seating. Since we are still operating well below capacity, the idea of creating a delivery-only concept featuring our crave-able fried chicken with a twist made a lot of sense."

By optimizing back-of-house operations, the brand is keeping hundreds of team members employed and filling a gap within the competitive landscape that has largely been dismissed as an important segment of the population, Mayer said.

With a mission to support equity and inclusion, Mojos& is delivering hot and crispy chicken with Mojos seven days a week and welcoming diverse populations throughout Los Angeles, with a particular emphasis on the city's vibrant LGBTQ community.

"LGBTQ representation matters, and we see that even when it comes to chicken sandwiches," Andrew Miller, director of Operations of Varsity Gay League. "With Mojos& support for the LGBTQ community, I can put 'fried chicken where my mouth is.'"

In concert with its mid-December launch, Mojos& partnered with local Los Angeles nonprofit Beauty 2 The Streetz, founded and run by homeless advocate, Shirley Raines, which provides weekly personal care services and meals to the homeless community in Downtown Los Angeles.

Beauty 2 The Streetz served Mojos& fried chicken and Mojos to guests during their holiday celebration. As part of its ongoing community activism, Mojos& is planning a similar collaboration in January with My Friend's Place, a Hollywood-based nonprofit serving homeless and at-risk LGBTQ+ youth.

Partnered with DoorDash, Mojos& is currently available for delivery in and around popular Los Angeles neighborhoods including Culver City, Hollywood, West Hollywood, East Los Angeles, South Bay, North Hollywood, Mid-Wilshire, Alhambra/South Pasadena and Downtown LA, according to the release.