Marketing
Mountain Mike's Pizza holds sweepstakes to celebrate San Francisco 49ers
September 14, 2022
California-based Mountain Mike's has created two promotions to celebrate the brand's role as the Official Pizza of the San Francisco 49ers, according to a press release.
Three lucky Mountain Mike's rewards program member will get the chance to kick a 40-yard field goal at halftime. Each contestant who splits the uprights will win $49,000 in the Kick It To Win $49,999 Field Goal Sweepstakes on Dec. 11. In addition, each kicker will be aligned with a section of the stadium. If the kicker makes the field goal, the section wins free pizza. If none of the kickers make a field goal, all gameday attendees still will receive 49% off a large pizza through the Mountain Rewards app.
Along with the chance to win big bucks, the brand's When the 49ers Win, You Win campaign will keep fans cheering for the 49ers each time they take the field. For every win by the 49ers during the 2022 regular season, Mountain Mike's Mountain Rewards members will receive a free order of the newly introduced Mountain Fries with the purchase of a large pizza.
"Our brand promise to guests who love football is as strong as it's ever been because watching games while enjoying Mountain Mike's pizza is an experience our loyal fans have enjoyed for more than 40 years, and we're ready to deal out some seriously awesome prizes and delicious rewards with our two new football activations," Jim Metevier, president and COO of Mountain Mike's Pizza, said in the release. "Although our Mountain Rewards app didn't exist when the brand was established, the ever-increasing number of users today provides us with a popular platform to reward our loyal Mountain Mike's ambassadors whose passion for football aligns with their love for Pizza the Way it Oughta Be!"
Mountain Mike's Pizza operates more than 260 locations.
