Staffing

Mountain Mike’s promotes Jim Metevier to CEO

Photo: Mountain Mike's Pizza

March 15, 2024

Mountain Mike's has promoted Jim Metevier to CEO. Metevier previously served at the brand's president and chief operating officer since 2018 and has more than 30 years in the restaurant industry, according to a press release.

"Jim's elevation to CEO is a natural milepost for the Mountain Mike's Pizza brand, as he's already proven himself to be an integral part of our success and growth over the last five-plus years," Chris Britt, principal owner and co-chairman of Mountain Mike's Pizza, said in the press release.

"A charismatic leader and experienced change agent, Jim has developed exceptionally strong relationships with our dedicated franchisees, who embrace his passion for this brand, and we have the utmost confidence he will continue to help maintain our steep growth trajectory."

"With Jim as our new CEO, Mountain Mike's is on a path to achieve even more success, and Chris and I look forward to working in lockstep with him in this new role as we elevate the legacy of Mountain Mike's Pizza and grow strategically throughout the U.S." Ed St. Geme, principal owner and co-chairman of Mountain Mike's Pizza, said.

Under Metevier's leadership, the brand increased same store sales by 32% over the past five years, total system sales by 83% and surpassed $1.1 million in systemwide AUV, with the top 10% of stores reaching $1.8 million and the top 25% recording $1.6 million. In addition, system sales across digital platforms (mobile web, mobile app and third party) continuously rose and now account for 43% of Mountain Mike's systemwide sales.

"I am extremely honored and grateful to work with Chris and Ed in this new capacity to help lead this beloved pizza chain into its next growth chapter, which we know will be underpinned by the consummate passion and execution of our talented franchisees," Metevier said in the press release. "As I step into the CEO role, I will continue to be laser-focused on strategies that strengthen the brand and allow us to ascend to new and yet-to-be-reached heights, including enhanced support tools for our expanding network of franchisees, reinforcing community-first cultures centered around pizza, and introducing more guests to our signature Mountain Mike's Pizza experience by thoughtfully adding new restaurants throughout the country."

Mountain Mike's has nearly 300 units in operation across seven states.

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Mountain Mike's Pizza

For over 45 years, Mountain Mike’s Pizza, a leading family-style pizza chain known for its legendary crispy, curly pepperonis and Mountain-sized pizzas, has been quietly building one of the largest regional pizza franchises in the West. Today we're developing coast-to-coast with 300+ restaurants, and we're primed for explosive growth nationwide

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