Operations

NASCAR's delivery-only restaurant revving up

provided

August 30, 2021

Lunchbox, an online ordering company for restaurants, and Virtual Dining Concepts, a collection of delivery-only restaurant concepts, is revving up the engines of a virtual restaurant brand: NASCAR Refuel.

Powered by Lunchbox's virtual web, app, design and engagement platform, the delivery-only restaurant features game-day menu favorites and items themed after NASCAR race track locations and tracks — like the "Grid Melt" and "Tallamento Dogwich," Nabeel Alamgir, CEO of Lunchbox, said in a company press release.

"Lunchbox will do everything we can to help restaurants effectively reach customers with a branded and modern digital experience," he said. "We're thrilled to be the digital ordering platform fueling this innovative new restaurant."

Founded by Planet Hollywood founder Robert Earl, Virtual Dining Concepts partners with celebrity-backed delivery-owned restaurants. Having previously launched viral ghost kitchens like MrBeast Burger, Tyga Bites, Guy Fieri's Flavortown Kitchen and Mariah's Cookies, VDC provides restaurant operators with a virtual kitchen model and delivery-only infrastructure alongside marketing and launch strategy services, according to the release.

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