News
New foodservice group to deliver menu insights
April 13, 2010
Wixon Inc. has introduced the Wixon Foodservice Group, a new division dedicated to serving the restaurant industry by incorporating food science and technology with the culinary artistry of its chefs.
Wixon is a fully integrated food and beverage ingredient leader providing custom-ground spices, blended seasonings, flavor technologies, protein expertise, and consumer products and packaging.
It celebrated its 100th anniversary in 2007.
The new Wixon Foodservice Group will provide market and menu trends, innovative menu ideation and creation, and completely customized formulations for its customers. The division's capabilities also include solutions to day-to-day concerns of pricing, turn-around time and packaging.
Products for the Wixon Foodservice Group are created in the company's Innovation Center for Culinary & Protein, a recently constructed state-of-the-art facility designed to offer customers the latest in testing, new product development, demonstrations, and prototype food products.
"The new Wixon Foodservice Group truly demonstrates our skill of blending culinary innovation with the science of product design and development," Chuck Ehemann, Wixon's executive vice president, said in a news release. "With nearly half of all food purchases spent on dining out in 2009, consumers are still seeking convenience while aiming to treat themselves or others."
A new foodservice-oriented micro Web site, WixonFoodservice.com, is designed to showcase the new division's capabilities and provide personalized support to its customers. The Wixon Foodservice Group launch also includes new sales collateral, a product catalog, and a new logo and tagline, "From market trends to menu solutions."
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