News

New Pizza Patron dipping sauces lean on popular Herdez brand

January 15, 2006

DALLAS — Pizza Patrón has introduced a three-flavor lineup of dipping sauces at its 52 locations.

According to a news release, the new sauces include Ranch, Spicy Ranch and Salsa Ranchera, and cost 50 cents each.

The Salsa Ranchera and Spicy Ranch are made using Herdez products, a well-known and widely respected brand in Mexico. Herdez salsa is the No. 1 brand of imported salsa consumed in the United States.

"At the heart of our brand is our desire to connect with the cultural values and hearts of our Latino customers in everything we do," said Ernesto Hernandez, Pizza Patrón's director of operations. "Using Herdez is another small way for us to reinforce the commitment we have to our core customer."