News

Newman’s Own intros new thin crust frozen pizza and ad campaign

November 15, 2010

Newman's Own, responding to consumer demand for more choices of the most popular type of frozen pizza, thin crust, has introduced three new additions to the successful Newman's Own Thin & Crispy Crust frozen pizza line: white, roasted vegetable and sausage, bringing the total to eight varieties.

According to the company, Newman's Own white pizza is the fastest selling new thin crust pizza in the northeast; the Newman’s Own pizza line is in the top five best-selling brands nationally, second in the northeast.

A new light-hearted ad campaign, “Let the Food Speak for Itself,” accompanies the pizza expansion and transforms with each ad, depending on the featured Newman's Own product, from pizza to salad dressings. The campaign was developed in partnership with Gotham, Inc., NYC.

The full line of Newman’s own Thin & Crispy Crust frozen pizzas include four cheese; supreme; Margherita; uncured pepperoni; roasted garlic & chicken; white; roasted vegetable; and Italian sausage.

Newman’s Own Thin and Crispy pizza retails for a suggested price of $6.99 for pizzas that range from 12.3 oz. to 14.7 oz. They can be found in the frozen food aisle at grocers and major retailers, including Wal-Mart, Target, Safeway, Kroger, HEB and more.