Technology
Ovation secures $9M in Series A funding to enhance restaurant guest experience platform
June 20, 2024
Ovation, a provider of guest experience platforms for multi-unit restaurants, has closed its Series A funding round, securing $9 million in total investment, according to a press release.
TIA Ventures led the round, with continued participation from existing investors Summit Capital, Peak Ventures, OneValley, Tenzing Capital, Rocky Woods Investments, Next Chapter Ventures and prior angel investors. New investors include Jim Mizes, Jason Syversen, Tammy K. Billings, Erle Dardick, Christopher Sebes, AMARC Holdings, and Carin Stutz. York IE will retain its board seat.
Zack Oates, CEO of Ovation, expressed his enthusiasm about the latest funding round. "I'm excited to welcome new investors into the Ovation Nation and thrilled at the amount of continued support from former investors," he said in the press release. "It is the result of an incredible team building incredible value and I'm so grateful for the ability we have to do even more!"
Wills Hapworth, General Partner at TIA Ventures explained the reason behind further investment from his firm. "Consumers work so hard for their dollars. They then spend their money at establishments trusting they will deliver great experiences," he said. "When that doesn't happen it is disappointing, and even more frustrating when it feels like the brand doesn't care. At the same time, we know it is really tough to run a great business that delivers flawless service all the time. Ovation solves this complicated problem, giving brands real-time eyes and ears into the consumer's experience to make improvements and build loyal customers for life. Most importantly, it makes life better for everyone. This is why we are so excited about a future with Ovation everywhere."
Ovation's platform helps restaurant chains like Friendly's, PDQ, Mo' Bettahs, MOOYAH and Big Chicken gather guest feedback through quick and easy surveys, leverage AI-powered insights to optimize operations, address guest concerns in real-time, and build positive online reputations.
Following online orders or in-store QR code scans, guests receive a text or are directed to the platform to answer two simple survey questions about their experience using a five-emoji scale. Positive responses prompt guests to leave Google reviews, purchase merchandise or take further actions. Conversely, negative responses trigger requests for additional details, allowing restaurant operators to utilize AI technology for immediate issue resolution.
The new capital will fuel platform enhancements, market expansion efforts and improved customer support for Ovation. With these resources, Ovation plans to introduce features that streamline the feedback process and deliver deeper insights for restaurant operators.
One such recent addition is the Automated Responses tool, which leverages artificial intelligence to acknowledge guest feedback without burdening staff. This customizable tool ensures no guest experience goes unnoticed by crafting responses based on ratings, response times, and pre-defined templates.
As Ovation experiences continued growth, the company remains dedicated to empowering restaurants of all sizes to elevate guest experiences and operational efficiency. With unwavering support from its investors and clients, Ovation is positioned to revolutionize how restaurants connect with and serve their guests.
Included In This Story
Ovation
How Great Restaurants Get Better - Guest Experience Management Platform
Ovation is a guest experience platform for multi-unit restaurants that starts with a 2-question survey to drive revenue, streamline guest recovery, and easily improve operations. Thousands of restaurants, including leading brands like Dave's Hot Chicken, use Ovation to get more feedback, recover guests in real-time, and improve.
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