Marketing

Panera, Pepsi, King Bach teaming up to offer virtual pizza parties

Actor, content creator and comedian Andrew Bachelor, also known as "King Bach," is teaming up with Panera and Pepsi to offer consumers a virtual pizza party during the most un-partied year in recent history. Provided

December 11, 2020

Actor, content creator and comedian Andrew Bachelor, also known as "King Bach," is teaming up with Panera and Pepsi to offer consumers a virtual pizza party during the most un-partied year in recent history. Through Dec. 20, the trio will award 1,000 winners a $50 Panera e-gift card towards Panera's new Flatbread Pizza and Pepsi pairing, a news release said.

The season of giving starts with a video featuring King Bach sharing his own virtual party plans, what to wear and more via Instagram. Along with tips, he also reveals how everyone can get in on the best pizza party of the year.

"With many people celebrating the holidays differently this year, we are excited to deliver some laughter with a fun, virtual celebration in partnership with Pepsi," Eduardo Luz, Panera chief brand and concept officer., said in the release. "Our new Flatbread Pizzas and Pepsi are a classic pairing, and delivery from Panera makes it easy to set a date and virtually gather with friends to celebrate on us."

For a chance to win, pizza lovers must post a virtual party selfie (fancy up top, pajamas on the bottom) from Dec. 11 to 20 to Twitter or Instagram tagging #PaneraPepsiSweepstakes, @PaneraBread and @Pepsi. The brands will select 100 winners each day to receive a $50 Panera e-gift card.

"We're thrilled to partner with Panera to celebrate the resilience, creativity and virtual gatherings among extended families and friends," said Scott Finlow, PepsiCo Foodservice CMO, in the release. "Plus, pizza parties are fun and Panera's Flatbread Pizza is better with Pepsi."