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Papa John's cobrands with Super Bowl XLI in first 'National Football Month'
December 28, 2009
For decades, January has been an unofficial holiday for football fans across the country. It's the most exciting month of the football season, with division titles being decided, bowl championships being won and the top NFL teams vying for a coveted spot in the Super Bowl.
Today, Papa John's makes it official, by declaring January "National Football Month." Papa John's will celebrate the month with its "Be in the House with Papa at Super Bowl XLIV" consumer sweepstakes, a specially designed pizza box, weekly online pizza offers and the launch of a Web site,www.nationalfootballmonth.com, that will serve as a terrific online source for all things football.
Super Bowl XLI champion coach Tony Dungy will serve as honorary chairman of the inaugural National Football Month and Papa John's will help raise money for his charity, All Pro Dad, through a special online offer during January. Dedicated to helping men become better fathers, All Pro Dad will receive $1 for every All Pro Dad Special ordered online atwww.papajohns.comin January.
The pizza-and-football partnership seems a no brainer when you look at the numbers: In the 31 days of National Football Month, there will be approximately 172 hours of televised football, leading to an estimated 350 slices of pizza sold per second during the month.
"National Football Month is an immediate cure for the post-holiday blues experienced during January," said Andrew Varga, Papa John's chief marketing officer. "There may not be any more presents to open or leftovers to eat, but that doesn't mean the fun has to stop. There is no better time than National Football Month to gather friends and family to enjoy your favorite game and your favorite Papa John's pizza."
While online atwww.nationalfootballmonth.com, fans of all ages can find ways several ways to participate in National Football Month, including those mentioned above. Other highlights include:
- A formal petition to make National Football Month an official holiday on the 2011 calendar
- Party planning menus to help you throw the best Super Bowl party ever
- Interactive polls regarding fans' favorite National Football Month moments, players, coaches, mascots, cheerleaders, fight songs and more
- Comprehensive calendar of games during National Football Month
- Exclusive discounts on Papa John's products
- National Football Month fun facts and historical stats
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