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Papa John's first NFL sponsorship latest of 'in the House' campaign
January 28, 2010
Since NFL play began in August, Papa John's has been "in the house" of football fans nationwide, with millions of pizzas delivered at stadiums and homes across the country. The first-time NFL sponsor will be on location for the NFL Championship with some special deliveries featured in a unique integration with the Super Bowl XLIV telecast on CBS on Feb. 7, according to a company statement.
As the Official Pizza Sponsor of the NFL and Super Bowl XLIV, Papa John's will be featured in the Super Bowl telecast for the first time in company history. Near the two-minute warning of the first half, Papa John's f+ounder John Schnatter will be featured in a 30-second broadcast enhancement, customized and themed for Super Bowl XLIV, celebrating the people who make the NFL and Super Bowl XLIV great -- the latest installment in the brand's "Papa's in the House" ad campaign.
"As the quality leader in the pizza category, for years football fans have invited Papa John's to be the guest of honor at their homes while watching the Super Bowl," said Papa John's chief marketing officer, Andrew Varga. "This year, we are excited to be in the house as the Official Pizza Sponsor of the NFL and Super Bowl XLIV, and to be able to thank the fans and those behind the scenes who make the game great."
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