Technology

Papa John's hits 20M rewards members

Photo: iStock.

July 6, 2021

Papa John's Papa Rewards loyalty program reached a milestone recently when it signed up its 20-millionth member, following its launch 11 years ago. In fact, early last year, the brand was enrolling more than 100,000 customers a week and this year so far, the rewards program has contributed to almost half of the brand's sales, a news release said.

The program provides various levels of consumer choice, in addition to the offer of early access to innovative product releases. The earning structure — which was revamped in 2018 — allows customers to get one point for every dollar they spend online or in-store. For every 75 points earned, customers can redeem for $10 in Papa Dough, which can be used towards any menu item of their choice.

"At Papa John's, we always strive to establish a strong connection with pizza lovers and keep our consumers first; we are pleased that the Papa Rewards program is one of our strongest channels in helping us do so. We are excited to welcome our 20 millionth member and look forward to continued growth," Anne Fischer, senior vice president of Customer Experience at Papa John's, said in the release. "Our laser-focus on customer experience allows us to identify opportunities to engage our consumers at a high frequency, which is crucial to short-term sale growth and the lifetime value of the customer."

"Papa Rewards is just one of the key examples of touchpoints aimed at providing key customer value. … The continued success of our loyalty program and overall innovation is key to driving new customers to our brand and relationship-building equaling support for our upcoming innovative initiatives."

Papa John's International Inc. includes more than 5,400 restaurants in 50 countries and territories. The brand is based in Louisville, Kentucky.