Marketing

Papa Johns marks holidays with 1M slice giveaway

Provided

December 16, 2021

Papa Johns aims to give away one million slices of pizza globally for its international Slices of Happiness campaign.

For every #SliceofHappiness hashtag shared on Instagram and Facebook, or purchase of a qualifying bundle deal, Papa Johns will donate a pizza slice to global charities this holiday season, according to a press release.

Last year, the company donated 500,000 slices to unsung heroes of the pandemic in markets including Ecuador, Chile, Spain, Qatar, Korea and China. This year, the brand hopes to double that.

Instagram and Facebook users need to take a photo of themselves enjoying a pizza slice and upload to Instagram or Facebook Stories, adding their choice of happy stickers and emojis to decorate the pizza. For every post tagged with the relevant local Papa Johns handle and #SliceofHappiness, Papa Johns will donate a pizza slice to charity. Social users can also include a newly-created Slices of Happiness sticker, available to add to their own Instagram or Facebook Story by searching for "Papa Johns" in Instagram or Facebook stickers.

Customers who purchase the qualifying bundle deal for their market will automatically generate a Slices of Happiness donation too.

"As we reach the end of another challenging year for many, we're pleased to announce that once again, Papa Johns will be delivering Slices of Happiness to worthy causes this holiday season," Jo Blundell, VP of international marketing at Papa Johns, said in the release. "We look forward to seeing how consumers around the world will get creative with their happy ingredients all in the name of giving back."