Papa John's rated No. 1 in customer satisfaction
June 14, 2010
Papa John'shas once again claimed the top spot in customer satisfaction among limited-service restaurant chains in the 2010 American Customer Satisfaction Index (ACSI).
Posting the highest score among pizza chains for an unprecedented 10th time in 11 years, as well as this year besting all QSR chains included in the survey, Papa John's score of 80 out of 100 points represents the highest industry rating in the history of the ACSI.
American Customer Satisfaction Index (ACSI) | 2010 Customer Satisfaction Scores |
Papa John's Little Caesars Pizza Hut Starbucks Domino's Wendy's KFC Burger King Taco Bell McDonald's | 80 78 78 78 77 77 75 74 74 67 |
"We have a fundamental belief that if you serve a superior-quality pizza, with excellent service and value, the customer will reward you with repeat business," said John Schnatter, Papa John's founder, chairman and co-CEO. "A satisfied customer is a loyal customer, and a loyal customer base is critical to the long-term success of our business."In addition to the top overall customer satisfaction rating, Papa John's earned the highest score in the individual ACSI ratings of product quality, service quality and customer loyalty.
The American Customer Satisfaction Index (ACSI) is a national economic indicator of satisfaction with the quality of products and services available to U.S. household consumers. Using a model developed at the University of Michigan's Ross School of Business, ACSI measures customer satisfaction with the products and services of approximately 200 companies in 44 household consumer industries and nearly 100 major customer segments of federal agencies.