Technology

Papa Johns releases line of NFTs

March 7, 2022

Papa Johns has dropped its first collection of non-fungible tokens, or NFTs, according to a press release.

The NFTs also feature in the second release of Papa Johns' Papa X Cheddar marketing campaign to promote its new Cheddar range, launching in several international markets including UAE, Qatar, Spain, Ecuador and El Salvador.

The collection of 19,840 NFTs will drop nine on-trend bag designs inspired by the pizza delivery hot bag, on several dates throughout early March. The total number of 19,840 is inspired by the date that Papa Johns was founded in 1984.

Marking its first foray into the NFT space, Papa Johns is aiming to gift pizza fans worldwide a slice of the NFT hype. Subject to location, fans can redeem the meta-fashion accessory via three routes: by scanning a QR code on a pizza box leaflet, scanning a QR code in the delivery confirmation e-mail or clicking onto promotional social media posts by their local Papa Johns.

"There is so much global hype surrounding NFTs right now, but not everyone understands what they are or how to get one," Jo Blundell, vice president of international marketing at Papa Johns, said in the press release. "That's why Papa Johns is delighted to be bringing NFTs into the mainstream, making them available for pizza fans, digital art collectors and meta-professionals alike. In the short time it takes to order a pizza, people can get their hands on one of nine uber-cool NFT hot bag designs."

The NFTs were created by professional NFT designer Tom Hoff, based in Spain, and artist Ash Sketch from London's Central Saint Martins, who both took cues from the delivery driver hot bag and last year's Papa X Cheddar campaign.

Papa John's operates more 5,500 restaurants in 50 companies and territories.