News

Papa Murphy's introduces make 'n bake kid for kids

March 7, 2012

Papa Murphy's International has launched a Mini Murph Make 'N' Bake Pizza Kit. Kids can create a Papa Murphy's pizza at home, as all of the necessary ingredients are now available inside a pizza box adorned with "Murph," the company's new mini chef.

The Mini Murph Make 'N' Bake Pizza Kit includes:

• Seven inch pizza crust rolled out on Papa Murphy's signature bake 'n' serve tray
• Container of pizza sauce 100-percent all-natural, whole-milk mozzarella
• Nearly a dozen slices of real pepperoni – enough to cover traditionally or place creatively
• Temporary "Murph" tattoo
• Baking instructions

A cheese only option also is available.

"A lot of time, love and thoughtfulness went into creating this product," said Jenifer Anhorn, chief marketing officer at Papa Murphy's. "We wanted to make family pizza night even more fun and we've met that goal with the Mini Murph. During the testing process, many parents told us that it wasn't only fun, the kids actually liked that it gave them a role in the family's meal preparation process. Others loved using the Mini Murph as an activity at their child's birthday party."

As with Papa Murphy's other pizzas, the Mini Murph bakes in a customer's 425 degree oven for 10 to 14 minutes. The price starts at $3 and is available at participating locations nationwide.

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