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Papa Murphy's selects geoVue for site selection
June 24, 2007
VANCOUVER, Wash. — Papa Murphy's International has selected Woburn, Mass.-based geoVue, provider of location optimization software, to work with the company on selection sites for new Papa Murphy's stores.
geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize marketing and merchandising.
Papa Murphy's is the sixth-largest pizza chain in the country and the pioneer of the Take 'N' Bake pizza concept. Papa Murphy's operates nearly 1,000 locations in 30 states and Canada.
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