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PastaMania to launch in Shanghai

Singapore-based Italian restaurant chain, PastaMania, is set to launch on Feb. 1 at Shanghai’s Raffles City Mall in downtown Huangpu District, Renming Guangchang.

January 12, 2015

Singapore-based Italian restaurant chain, PastaMania, is set to launch on Feb. 1, at Shanghai’s Raffles City Mall in downtown Huangpu District, Renming Guangchang, according to a company announcement.

Operated by the Singapore-based conglomerate, Commonwealth Capital Group, this is the latest store within a 13-month period to expand the PastaMania footprints in Shanghai, China. The current available flagship stores are located in Metro-city Mall, Xujiahui and Super Brand Mall, Lujiazui District, Shanghai.

"After entering the market last December, we have been focusing on localising our business operations to suit the Chinese market. In this regard, our food items like the pasta range of chunky minced Beef Bolognese, Crispy Bacon Creamy Pasta, soup-based Seafood Zuppa, have all been winners," said Mr Wilson Lim, executive director, International Business, in the announcement. "The dessert offerings of Wafflelicious and the Banana or Mango Pizza Crostata were also popular hits amongst the female customers."

PastaMania's Doughworkz Program has built a strong following among children and parents, the company said. The program allows children, accompanied by their parents, to experience hands-on preparation of Italian cuisines such as pasta, pizza and ravioli.