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Persona expands footprint into Texas with 5-unit deal

Persona Wood Fired Pizzeria has signed a five-unit deal for Houston, marking the brand's first franchise development agreement in the state of Texas.

May 26, 2015

Persona Wood Fired Pizzeria has signed a five-unit deal for Houston, marking the brand's first franchise development agreement in the state of Texas, the company announced.

Spicy Ketchup LLC, a locally-based franchise group, will own and operate the Persona locations in Houston, the first of which is slated to open fall 2015, with the remaining locations opening over the next four years.

"Our expansion into Texas is a major milestone for the brand as we continue to grow beyond our Santa Barbara roots," said Glenn Cybulski, cofounder and CEO of Persona, in a statement. "We couldn't be more excited about partnering with a group like Spicy Ketchup. There's no doubt that their industry knowledge and experience, coupled with our truly authentic pizza offerings, will be of enormous value in helping us achieve greater market penetration and acceptance in the Houston area."