News
Pesos boost sales at Pizza Patron
May 3, 2007
DALLAS – First-quarter sales at Latino pizza brand Pizza Patrón increased 35 percent compared to the same period last year, the company announced.
Company officials attribute much of the chain's revenue growth to a number of strategic initiatives put in place during the previous 12 months. In 2006, the company began offering "ready now" large 15-inch pizzas, available in pepperoni and cheese, for $4.99. And in January, the company launched its "Pizza por Pesos" promotion which garnered international media attention and fueled intense debate on issues surrounding illegal immigration in the U.S.
Although the corporate office wasinundated with criticism about the pesos program, the stores experienced a heavy influx of new visitors, said Andrew Gamm, director of Brand Development for Pizza Patrón.
Pizza Patron also announced in Januaryfourth quarter same-store salesrose 34.5 percent over the previous year, an increase the company also attributed to its "Pizza por Pesos" program.
Pizza Patrón operates 65 locations in five states, with more than 40 restaurants under development. Most Pizza Patrón stores operate in Spanish-speaking or predominately Hispanic neighborhoods.
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